Mesa Coffee
IDENTITY / BRANDING / PACKAGING / MERCHANDISE / COPYWRITING
Mesa was a small coffee roastery looking to brand itself and stand out in the Colorado market. Key brand attributes included being clean and minimal—while still having personality—and to incorporate some of the land formations and sunshine so unique to Colorado. The result is a modern, symbolic approach that brings together a moody but inspiring attitude. The Mesa brand was designed to feel at home both in the city and in a tent.
Visit their website here to try some for yourself!
The project included designing a flexible identity (including a main mark, a monogram, and icon) as well as fully custom packaging, web assets, and merchandise options. We also crafted some brand copy, including the tagline “Elevate Your Daily Ritual.”
Local Competitor Identity Positioning
Moodboard & Concept Sketches
Final Marks and Graphics
Coffee Packaging and Labels
Fully-printed coffee bags were designed and featured a custom date marker on the back, disguising the gas vent. A labeling system was created so that the roastery could save time and money with self-service templates. A secondary, more vibrant version of the bag was designed for limited editions and single origin coffees, incorporating cooler accent colors.
