Marfa Coffee Co.
IDENTITY / BRANDING / PACKAGING
What’s better than pairing design and coffee? Not much.
Hailing from eclectic Marfa, Texas, this emerging, highly curated coffee brand needed a visual voice. With a mix of luxe and quirk, and a continually changing menu of imported beans roasted on-site, the brand needed to stick out (but also play well) in the trendy Marfa market.
After a successful launch and the basics of an identity, monogram, and coffee packaging, the brand has also recently broken into the instant segment with portable individual packets.
Preliminary Concept Sketches
Final Marks
In Use
