Amazing from Afar
MARKETING / PRINT / ILLUSTRATION
A Campaign for the National Oceanic and Atmospheric Administration
We were brought onto the grant team to create visual assets and collateral for a new campaign focused on convincing visitors to Hawaii’s beaches to keep 10’ from all resting sea turtles. Hawaiian Green sea turtles are a protected species and an effective campaign was necessary to change such a strong ‘once-in-a-lifetime’ behavior in humans.
In addition to creating graphic files for all printed collateral, including sandwich board signage, permanent signage, rack cards, stickers, and buttons, we also collaborated with the team to brainstorm concepts, tag lines, hashtags, and copy.
The Amazing from Afar campaign increased 10’ distance compliance by over 40%.
Main Campaign Identifier
Illustrated Support Badge
“Bonnie was reliable, a team player, and is an extremely talented and versatile designer. I would not hesitate to hire her again on future projects!”
– Amanda Martinek, Communications Manager