Breaking Down So You Don’t Have To

IDENTITY / BRANDING / WEB

Mayim Bialik’s Breakdown is a podcast focused on having discussions about mental health. Using her PhD in Neuroscience (along with some Big Bang fame), Mayim focuses on dispelling myths and misunderstandings about mental health along with her guests.

We were introduced to create the identity, web design, and additional custom assets utilizing custom lettering and illustration. Assets included the main and alternate marks, gender neutral color palette, typography, web elements, guest thumbnails, and of course her brainy mascot.

The end result is an approachable, nerdy-esque, gender-neutral package that will bring a community of users together to have discussions that benefit everyone.