Colorado State
INSTITUTIONAL
During my last year at CSU, I had the pleasure of working with the Marketing & Brand team on larger university-wide campaigns as well as perform as an in-house service agency for campus partners. The two projects below are examples of priority institutional work that crosses multiple channels.
The President’s Strategic Plan
CONCEPT / ART DIRECTION / PRODUCTION
As the first female president at the University and navigating through Covid-19, it was imperative that Joyce McConnell create her own vision of what CSU could look like in 5 years—as well as chart the path on how to get there. “Courageous Strategic Transformation” was an all-encompassing campus initiative requiring it’s own inspirational and bold branding to gain campus buy-in.
My role as Art Director (alongside the Creative Director) was to concept the plans look and feel and manage execution through all production in various formats—print, digital, web, events, and presentations.
Plan Branding
The main mark, combining “CSU” (University initials) with “CST” (Courageous Strategic Transformation initials)
We chose a font and color that played well with, but outside, the usual CSU brand to emphasize the bold nature of the plan.
Photography Style and Filter
Printed Plan Booklet
Printed plan document with orange single thread stitched binding
Branded PowerPoint Template
Campus Community Kick-Off Event
Q&A event stage setup with bottom “Courageous” banner
Free CST-branded shirts for attendees and staff
4” x 1” giveaway sticker
“Charging Forward” Campaign
CONCEPT / ART DIRECTION / PRODUCTION
CSU was looking for a post-covid message without the use of “together,” “strong,” or “new normal,” that also acts as a bridge to build anticipation for massive institutional changes (including a complete brand overhaul). In my role as the singular Art Director, I helped the Creative Director guide the conceptual process as well as art direct and collaborate with multiple teams (internal and external) for quick turns on integrated channels including print, environmental, digital, out-of-home, social, and experiential.
Campus-wide banner update to encourage institutional pride
Banners were alternated depending on location
OOH billboard
Local magazine spread
OOH billboard (various locally and out of state)
OOH ad above a gate lobby at Denver International Airport
Translated ad in conversational Spanish for a Hispanic audience
Charging Forward above moving sidewalks at Denver International Airport
1000 x 250 display ad for marketing to local high school athletics
500 x 250 simplified local market display ad